Course curriculum
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1
Start Here...
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A Warm Welcome
FREE PREVIEW -
Introduction To The Club
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What Is Content Marketing & Why Is It SO Effective?
FREE PREVIEW -
A Brief History Of Content Marketing
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Download Your Workbook
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BONUS: Mini Instagram Challenge - START THIS TODAY
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2
WEEK ONE : The Foundations Of Marketing & Mindset
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Your Business Is Only Ever As Good As Your Mindset
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Identifying Your Ideal Customer
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Why Building A Brand Is More Than You First Thought
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Create Your Beautiful Brand
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BONUS CHAPTER: If You're Starting A Business From The Very Beginning...
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3
WEEK TWO : Creating Content That Connects
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The Importance Of A Consistent Schedule
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Setting Goals & Creating Healthy Habits
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Why Blogging Is Still So 2023
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How To Create Content That Actually Matters To People
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Telling Your Story
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Content That Converts
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How To Format Your Content For Success
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After You've Clicked 'Publish'
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4
WEEK THREE: Using Social Media For Your Business
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Creating A Strategy That Works For You
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Finding the Right Social Media Combination
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Understanding Algorithms
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The Secret To Great Captions & Copy
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How To Use Facebook For Your Business
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How To Use Instagram For Your Business
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How To Use Pinterest For Your Business
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How To Use Twitter For Your Business
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How To Use Youtube For Your Business
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How To Use TikTok For Your Business
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Why Hashtags Are Important & How To Use Them
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Paying To Play On Social Media
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All About Collaborating, Influencer Marketing, 'Ads' & Giveaways
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5
WEEK FOUR: Building A Profitable Email List
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The Reason Email Lists Are Fundamental To The Success Of Your Business
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The Secret To Getting Sign Ups
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How To Use Your Email List For Success, Going Forward
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6
WEEK FIVE: Creating Better Imagery For Your Business
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A Beginners Guide To Taking Beautiful Photographs
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My Top Smartphone Camera Tips
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Why 'Good Light' Is SO Important & How You Can Spot It Too
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Getting The Hang Of Good Composition
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How To Create A Consistent Aesthetic By Editing Your Images
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How User Generated Content (UGC) Can Benefit Your Business
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When & How To Use Memes & Graphics
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Incorporating Stock Images Into Your Content
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How To Build & Store Your Brand's Bespoke Image Library
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7
THE NEXT STEP
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A Final Chat - Stress Free Strategy & Consistency
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What Next?
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