Course curriculum

  • 1

    Start Here...

  • 2

    WEEK ONE : The Foundations Of Marketing & Mindset

    • Your Business Is Only Ever As Good As Your Mindset

    • Identifying Your Ideal Customer

    • Why Building A Brand Is More Than You First Thought

    • Create Your Beautiful Brand

    • BONUS CHAPTER: If You're Starting A Business From The Very Beginning...

  • 3

    WEEK TWO : Creating Content That Connects

    • The Importance Of A Consistent Schedule

    • Setting Goals & Creating Healthy Habits

    • Why Blogging Is Still So 2023

    • How To Create Content That Actually Matters To People

    • Telling Your Story

    • Content That Converts

    • How To Format Your Content For Success

    • After You've Clicked 'Publish'

  • 4

    WEEK THREE: Using Social Media For Your Business

    • Creating A Strategy That Works For You

    • Finding the Right Social Media Combination

    • Understanding Algorithms

    • The Secret To Great Captions & Copy

    • How To Use Facebook For Your Business

    • How To Use Instagram For Your Business

    • How To Use Pinterest For Your Business

    • How To Use Twitter For Your Business

    • How To Use Youtube For Your Business

    • How To Use TikTok For Your Business

    • Why Hashtags Are Important & How To Use Them

    • Paying To Play On Social Media

    • All About Collaborating, Influencer Marketing, 'Ads' & Giveaways

  • 5

    WEEK FOUR: Building A Profitable Email List

    • The Reason Email Lists Are Fundamental To The Success Of Your Business

    • The Secret To Getting Sign Ups

    • How To Use Your Email List For Success, Going Forward

  • 6

    WEEK FIVE: Creating Better Imagery For Your Business

    • A Beginners Guide To Taking Beautiful Photographs

    • My Top Smartphone Camera Tips

    • Why 'Good Light' Is SO Important & How You Can Spot It Too

    • Getting The Hang Of Good Composition

    • How To Create A Consistent Aesthetic By Editing Your Images

    • How User Generated Content (UGC) Can Benefit Your Business

    • When & How To Use Memes & Graphics

    • Incorporating Stock Images Into Your Content

    • How To Build & Store Your Brand's Bespoke Image Library

  • 7

    THE NEXT STEP

    • A Final Chat - Stress Free Strategy & Consistency

    • What Next?