Course curriculum

  • 1

    Start Here...

  • 2

    WEEK ONE : How to Build A Successful Brand Online

    • Everything You Need To Know About Identifying Your Ideal Customer

    • Why Building A Brand Is So Much More Than You First Thought

    • Let's Start Creating Your Beautiful Brand Right Now

    • BONUS CHAPTER: If You're Starting A Business From The Very Beginning...

    • WEEK ONE ASSIGNMENT

  • 3

    WEEK TWO : Creating Core Content That Will Connect With Your Dream Customers

    • Here's Why Blogging Really Isn't Dead

    • How To Create Content That Actually Matters To People

    • How To Format Your Content For Success

    • What To Do After You've Clicked 'Publish'

    • WEEK TWO ASSIGNMENT

  • 4

    WEEK THREE: Understanding How To Use Social Media For Your Business

    • Creating A Schedule That Works For You

    • Finding the Right Social Media Combination For You

    • How & When To Get Personal Within Your Content

    • Understanding Algorithms & Making Them Work For You

    • The Secret To Great Captions & Copy

    • How To Use Facebook For Your Business

    • How To Use Instagram For Your Business

    • How To Use Pinterest For Your Business

    • How To Use Twitter For Your Business

    • How To Use Youtube For Your Business

    • Why Hashtags Are Important & How To Use Them Effectively

    • When To Pay For Social Media Posts (If Ever!)

    • All About Collaborating, Influencer Marketing, 'Ads' & Giveaways

    • WEEK THREE ASSIGNMENT

  • 5

    WEEK FOUR: Building A Profitable Email List

    • Here's Why Email Lists Are Fundamental To The Success Of Your Business

    • How To Get The Right People Signing Up

    • How To Use Your Email List For Success, Going Forward

    • WEEK FOUR ASSIGNMENT

  • 6

    WEEK FIVE: Creating Bespoke Imagery For Your Business

    • A Beginners Guide To Taking Beautiful Photographs

    • My Top 5 Smartphone Camera Tips

    • Why 'Good Light' Is SO Important & How You Can Spot It

    • Getting The Hang Of Good Composition

    • How To Create A Consistent Aesthetic By Editing Your Images

    • How User Generated Content (UGC) Can Benefit Your Business

    • When & How To Use Memes & Graphics Within Your Content

    • How To Incorporate Stock Images Into Your Content Marketing

    • How To Build & Store Your Brand's Bespoke Image Library

    • WEEK FIVE ASSIGNMENT

  • 7

    THE NEXT STEP

    • A Final Chat - Stress Free Strategy & Consistency

    • What Next?

    • One Final Challenge